HE/DE – Promotional video
Development from concept to design of a promotional video for my award winning project/start-up “HE/DE la guía a la ciudad amueblada” (English translation: HE/DE the guide to the furnished city), an app that encourages creative people to share, collect, refurbish and sell furniture abandoned every day on Spanish city streets as a fresh, fun and innovative form of sustainable livelihood, and not only as a way of subsistence of the poor. The guide is now seeking for capital investments and partners/team members who believe in social innovation, willing to contribute unique talents and essential skills to this project.
The idea behind the project is to create a network that aims to encourage creative people to share, collect, and refurbish furniture abandoned every day on Spanish city streets as a fresh, fun and innovative form of sustainable livelihood, and not only as a way of subsistence of the poor. More info at: HE/DE the guide to the furnished city.
In November 2013, HE/DE received the @Diversity – European Idea Competition award in the field of Information and Communication Technologies (ICT) for cultural and creative industry, sponsored by the Directorate General for Education and Culture of the European Commission under the Creative Europe programme.
Art direction, graphic design and animation: Luta Valentina Morciano