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<!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE the guide to the furnished city – Creative concept for a digital experience

HE/DE is a multimedia guide permitting users to build a community of DIY enthusiasts to find and collect furniture discarded on sidewalks which can then be transformed into creative pieces for their homes.
 
In 2013, the project was awarded the “@Diversity – European Idea Competition Award” in the field of Information and Communication Technologies (ICT) for cultural and creative industries by the European Commission’s Directorate General for Education and Culture and won a one-year incubator program for European startups.

On the lookout for outstanding ideas for a MA thesis, the concept occurred to me on my travels in Europe. Living in Italy, the streets have little more to offer than a rotten mattress, but in countries like Spain, France, Belgium, the Netherlands and others, donating unwanted furniture by leaving it outside one’s house seemed common practice. Most of these items are in a good condition, needing only a fresh coat of paint for a new lease on life, perhaps even as unique design pieces.
 
Ethnographic research and interviews were then performed on the topics of local sharing economies and DIY and the outcome was to start the creation of a network that encourages creative people, students, and the DIY-minded to share, collect and refurbish furniture as an innovative form of sustainable living.
 
Home page:
 
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HE/DE features an iPhone and Android app, and a responsive website suited for any device and screen size. The guide promotes the creation of an online community where people can share, discover, and co-create.
 
Login:
 
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Users can access information regarding abandoned furniture in the street, which is loaded on-site directly by users, using the HECHOS and DESECHOS sections.
 
HEDE 14- luta valentina morciano - graphic design - diseno grafico
 
All content is user-generated and sharable on Social Networks. The world is a social space and the good habits promoted by HE/DE can spread easily, contributing to a more sustainable cultural model of reference.
 
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The TRANSFORMACIÓN CREATIVA section:
 
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User journey:
 
HEDE - infografica infographic infografia- luta valentina morciano - graphic design - diseno grafico
 
HE/DE la guía a la ciudad amueblada is currently looking for socially conscious team members who are willing to contribute to the project, and sponsors/investors who believe in social innovation and enterprise as a tool for positive change.
 
University project. Master’s thesis in Communication Design. Polytechnic University of Milan.
 
Conceptualized and designed by: Luta Valentina Morciano
 
Country: Spain
 
Year: 2013

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