nextD – 100% sustainable design
Development from concept to design of a prototype of a magazine about green design: NextD. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing covers, layout, binding the magazine, creating print-ready files.
NextD is a magazine created to promote creativity and innovation by showing all kinds of projects and ideas coming from environmentally conscious designers, whether they are professionals or amateurs. It covers several areas of green design: architecture, fashion, product design, lifestyle and much more. These are environmentally conscious projects which lead the way towards more sustainable living practices.
Green design philosophy works in accordance with principles of economic, social and ecological sustainability.
This branch of industrial design covers from the design of small everyday objects, to the creation of building and entire cities. It relies on an efficient and preventive development approach and it reduces waste thanks to a methodology based on the study of the entire life cycle of the products.
In a world where aesthetics still dominates our society, NextD combines modern and innovative design, which does not imply a lack of sustainability, but rather merges with it in complete harmony.
University project. Master’s Degree in Communication Design. Polytechnic University of Milan.
Conceptualized and designed by:
Luta Valentina Morciano