Patitas en la Calle – Brand Identity
It is always a great joy to collaborate with NGOs on all kinds of charitable initiatives and it was no different when met with the prospect of establishing the brand for “PATITAS EN LA CALLE – fomentamos la adopción” (PAWS ON THE STREET – encouraging adoption). PATITAS aims to invite the adoption of stray pets, revealing their vitality and convivial character through the use of professional photography.
For this project, I was responsible for the process of branding, including ideating of its official naming, creating its visual identity, logo, and promotional materials such as letterhead, business cards, posters and packaging.
The concept behind the logo takes its cue from the project’s name, representing a stylized dog on the streets.
Many stray dogs in Spain are afflicted with homelessness. Local shelters do their best, but adoption is not always easy. Poor quality and less than flattering images of the animals does little to improve their predicament. The photographer and creator of “PATITAS EN LA CALLE” Emanuele Sangalli visited local shelters, playing with the dogs before taking professional quality pictures of them. The best shots were offered to the shelters pro-bono to promote their adoption on social media or to create postcards which the volunteers could sell in fundraising activities.
Client: Emanuele Sangalli
Conceptualized and designed by: Luta Valentina Morciano