Solidary Xmas – Graphic design
This project consists on a set of illustrated Christmas cards and their packaging designed for AGUIPROAN, a Spanish non-profit organization committed to the welfare of abandoned pets.
I served the project as Design Strategist and Graphic Designer responsible for the creation of its concept and the production of the illustrated cards and their packaging. The NGO relies solely on donations, so together with other creative minds, I launched this pro-bono project with the aim of raising awareness among potential donors during the Christmas period.
The half fold greeting cards measure 21×14,8 cm, and depicts a cat and a dog pretending to be a reindeer in the snow.
Volunteers were contacted and, thanks to their good work, a total of 500 cards have then been sold at the price of €1.50 each, with the profits going to AGUIPROAN’s plans in providing better care for the animals residing at their shelter.
The cards and were printed In collaboration with the Murcia-based printing-press PICTOGRAFÍA. I handled the preparation of print-ready files and provided directions to their staff. I also designed a range of promotional material including stickers, flyers, and adverts to be shared on Social Media.
A devoted pet-owner myself, I was delighted to work pro-bono with other volunteers to make this project a success. Merry solidary Christmas!
Client: Aguiproan – Protectora de animales en Águilas Murcia
Creator and project leader – Emanuele Sangalli
Art direction, layout and illustration – Luta Valentina Morciano
In collaboration with:
Coordinator and Fundraiser – Dr. Vicente Vicente Calderón
Veterinarian – Dr. Manuel Sansegundo Gonzalez
President of Aguiproan – María Luisa Mataix Juan
Printed in Spain by Pictografía – www.pictografia.com