Solidary Xmas – Greeting cards
Development from concept to design of a highly finished set of illustrated Christmas greeting cards for charity, and preparation of print-ready files. Design of various promotional materials such as stickers, packaging and adverts for Social Media/Internet.
The half fold greeting cards measure 21×14,8 cm, and depicts a cat and a dog pretending to be a reindeer in the snow.
The total amount of profits from the sale of these greeting cards has been donated to the Spanish non-profits animal shelter AGUIPROAN, to help volunteers keep housing animals and to improve their quality of life.
A total of 500 greeting cards were printed, and more than half have been sold at the price of 1.50 euro each.
Client: Aguiproan – Protectora de animales en Águilas Murcia
Creator and project leader – Emanuele Sangalli
Art direction, layout and illustration – Luta Valentina Morciano
In collaboration with:
Coordinator and Fundraiser – Dr. Vicente Vicente Calderón
Veterinarian – Dr. Manuel Sansegundo Gonzalez
President of Aguiproan – María Luisa Mataix Juan
Printed in Spain by Pictografía – www.pictografia.com