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On 18, Giu 2013 | In | By LutaValentina

Sueños para todos – visual identity

As Art Director and Graphic Designer for this project, I created the visual identity for Sueños para Todos (Dreams for All), an independent short film on which I also served as assistant director. The film recounts the stories of Spanish people who lost their homes to forced evictions following the 2008 economic crisis, left with remnants on their dreams to rely on.
 
Inspired by the social impact communicated in the film, I created a minimal yet bold visual identity in tones of black and white, designing a custom logo, poster, and prepared print-ready files for various promotional materials including invitation cards and a DVD cover.

Vertical version of “Sueños para Todos” logo and pay-off:
 
spt - logo - payoff - luta valentina morciano - graphic design - diseno grafico
 
Horizontal version of “Sueños para Todos” logo:
 
spt - logo lungo - luta valentina morciano - graphic design - diseno grafico
 
“Sueños para Todos” poster and part of the crew standing beside the Regional Film Library of Murcia, Spain on the day of the premiere:
 
spt - equipo - film crew - estreno - cinema premiere - luta valentina morciano - graphic design - diseno grafico
 
Client: Icon_lab
 
Film Crew:

Producer – Icon_lab
Executive Producer – Luigi Doto
Line Producer – Emanuele Sangalli, Almudena Castillo Dólera
Production Assistant – Al Fernández, Luis Arturo Sánchez Jiménez
Cast – Adriana Gil, Al Fernández, Daniel Jordán
Off-stage Commentary – Trinidad Abellán
Director, Screenwriter – Luigi Doto
Director of Photography, First Assistant Director – Emanuele Sangalli
Graphic Designer, Assistant Director – Luta Valentina Morciano
Art Director, Stills Photographer – Helena Lardín Muñoz
Production Sound Mixer – Gaby Serrano Hernández
Lighting Technician – Lola Izquierdo Lison
Production Assistant – Almudena Castillo Dólera
Make-up Artist, Hairdresser – Julián Paredes
Poster Illustrator – Lucia Stefanetti
Head of Press – Trinidad Abellán
Film Editor – Luigi Doto
Post-production Alteration – Luigi Doto, Emanuele Sangalli
Dialogue Editor, Sound Editor – Emiliano Baldassarro
Re-recording Mixer – Emiliano Baldassarro, Gaby Serrano Hernández
Composer – Loris Mulassano
 
Country: Spain
 
Year: 2013

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