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On 18, Giu 2013 | In | By LutaValentina

The Tbox – Displaying box for discount stores

The Tbox is a cardboard box for bulk products, which can be turn into an exhibition corner inside the retail store. The Tbox is made from a single wall, double face corrugated cardboard sheet, characterized by an “A” fluted sheet (4,2 mm) glued to two flat linerboards.
 
The Tbox’s 1:1 scale mock-up is produced in collaboration with the Italian company Ghelfi Ondulati S.p.A. Corporate website: www.ghelfiondulati.com

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The Tbox design is based on the specific requirements of discount supermarkets: low prices and systematic control of costs to retailer stores. In these kinds of stores costs are often cut back by saving during carriage, storage and handling of goods, and mainly exposing products directly into their packaging.
 
The function of The Tbox is to protect the product during transport, while an intuitive packaging and effective infographic printed on the front enable to open and place the boxes without difficulty, creating an exhibition corner inside the retail store. Furthermore, the custom graphic printed on The Tbox maintains direct communication between the contained product and the consumer.
 
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Several stacked boxes become an exhibition island:
 
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University project. Bachelor’s thesis in Product Design. Polytechnic University of Milan.
 
Conceptualized and designed by: Luta Valentina Morciano
 
Country: Italy
 
Year: 2008
 
Note: I do not own any of the “Care Bears” brand name or logo. This project was for Academic purpose only.

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