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On 19, Giu 2013 | In | By LutaValentina

The @diversity Journey – Animated video

The 2-minute animated video has been realized for the occasion of the @diversity’s Final Seminar in Brussels and projected during “The Creative Shift Forum”. The event was financed and supported by the European Commission under the Creative Europe programme and hosted at Flagey, an iconic cultural centre in Brussels, on the 29th September 2014.
The video recounts the story of @diversity, a 2-year EU funded project to support European cultural and creative industries, through the eyes of Divy, a fictional animated character representing one of the 12 winners of the @diversity award. In the video we see Divy conceiving an idea, applying to the competition, and being awarded with participation to the incubation program through which his idea helps shape the future of cultural industries in Europe.

The video is made using After Effects and all the graphics are designed in Illustrator. It has been projected during “The Creative Shift Forum”, an event hosted at Flagey, from 10.30 am to 08.00 pm CET on 29th Spetember 2014. “The Creative Shift Forum” is supported by the European Commission under the Creative Europe programme.
Some screenshots:
At Diversity Journey - video1 - Luta Valentina Morciano
At Diversity Journet - video2 - Luta Valentina Morciano
At Diversity Journey - video3 - Luta Valentina Morciano
At Diversity Jourey - video4 - Luta Valentina Morciano
At Diversity Journey - video5 - Luta Valentina Morciano
The EU pilot project @diversity – innovative ideas for cultural and creative industries in Europe is an EU funded competition and incubation program that transformed innovative ideas into new business models to find private funding. @diversity supported outstanding ideas in Europe in order to identify competitive business models shaping the future of the cultural industry.
Client: @diversity – Peacefulfish
Art direction, graphic design and animation:
 Luta Valentina Morciano
In collaboration with:
Project Manager – Athina Markopoulou (Peacefulfish)
Project Manager – Alessandra Meloni (Peacefulfish)
Country: Belgium
Year: 2014
More information at:

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