I quaderni della Sindrome di Tourette – Logo design
Being involved in projects benefitting communities has always been a priority in my work and I was naturally delighted to participate in designing the logo for the book series I quaderni della Sindrome di Tourette (The Tourette’s Syndrome Notebooks), a series of scientific books authored by the founder of the Italian NGO “Associazione Sindrome di Tourette – Siamo in Tanti”.
Black and white versions of logotype:
The logotype visually represents Tourette’s Syndrome as filtered through a creative mindset. A tic is thereby reflected in a colourful paint drop, spontaneously landing against a geometric grid. Color also seeks to highlight the often underestimated, but well documented, creativity and ingenuity within people affected by the condition.
The drop of paint fits perfectly into the geometric grid, adding character and movement to the logo.
Logo design with grid:
Client: Gianfranco Morciano, founder of the Italian ONLUS “Associazione Sindrome di Tourette Siamo in Tanti”
Conceptualized and designed by: Luta Valentina Morciano
More information on www.sindromeditourette.it.