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By LutaValentina

On 13, Mar 2014 | In | By LutaValentina

HE/DE – Promotional video

Development from concept to design of a promotional video for my award winning project/start-up “HE/DE la guía a la ciudad amueblada” (English translation: HE/DE the guide to the furnished city), an app that encourages creative people to share, collect, refurbish and sell furniture abandoned every day on Spanish city streets as a fresh, fun and innovative form of sustainable livelihood, and not only as a way of subsistence of the poor. The guide is now seeking for capital investments and partners/team members who believe in social innovation, willing to contribute unique talents and essential skills to this project.
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<!--:en-->Solidary Xmas – Greeting cards<!--:--> 2 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 5 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 1 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging <!--:en-->Solidary Xmas – Greeting cards<!--:--> <!--:en-->Solidary Xmas – Greeting cards<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Solidary Xmas – Greeting cards

Development from concept to design of a highly finished set of illustrated Christmas greeting cards for charity, and preparation of print-ready files. Design of various promotional materials such as stickers, packaging and adverts for Social Media/Internet.
 
The half fold greeting cards measure 21×14,8 cm, and depicts a cat and a dog pretending to be a reindeer in the snow.
The total amount of profits from the sale of these greeting cards has been donated to the Spanish non-profits animal shelter AGUIPROAN, to help volunteers keep housing animals and to improve their quality of life.
A total of 500 greeting cards were printed, and more than half have been sold at the price of 1.50 euro each.
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<!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Visual Identity<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Emanuele Sangalli Photographer – Visual Identity

Development from concept to design of a visual identity and logo for Emanuele Sangalli Photographer. Branding and development of a corporate identity identifying all his activity. Design of various promotional materials such as letterhead, press announcements, business cards, stickers, packaging and more, and preparation of print-ready files.
 
Photographer’s Official Website: www.emanuelesangalli.com
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<!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:-->

On 20, Giu 2013 | In | By LutaValentina

The feminine side of men – Book + DVD

Development from concept to design of “Il femminile nell’uomo – Volume 1” (translated: The feminine side of men – Volume 1), a project created to promote the feminine side of men. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity, designing packaging, covers, layout and binding the booklet, creating print-ready files.
 
Each man, like each woman is made of masculine and feminine, rationality and instinct, strength and spirituality, power and sensitivity, as some kind of yin and yang. But why do men use so little their feminine side? Is it because they are embarrassed by it, or they may have forgotten about it?
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<!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE – The guide to the furnished city

HE/DE is a multimedia guide whose purpose is to encourage Spanish creativity in the challenging times that arose after the deep economic and social crisis that hit the country, challenging its users to create and spread culture out of something already existing: abandoned furniture in the streets. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating packaging, covers, stickers and other promotional material.
 
HE/DE is the winner of the 2013 edition of the @Diversity – European Idea Competition, a competition searching for innovative ideas for the cultural and creative sectors in Europe. @Diversity is an EU funded project, launched by the European Parliament and organised by the Commission’s Directorate General for Education and Culture. @Diversity website: www.at-diversity.eu
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Al Fernández – Photobook 2013 Al Fernández – Photobook 2013 Al Fernández – Photobook 2013 Al Fernández – Photobook 2013 Al Fernández – Photobook 2013 Al Fernández – Photobook 2013 Al Fernández – Photobook 2013

By LutaValentina

On 19, Giu 2013 | In | By LutaValentina

Al Fernández – Photobook 2013

Art director and photography assistant during an outdoor photo shoot of the actor Al Fernández. Four hours duration, five wardrobe changes. Professional photo retouching of all the selected pictures for the photo book.
 
Official Facebook page of the actor: Al Fernández actor
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On 19, Giu 2013 | In | By LutaValentina

The @diversity Journey – Animated video

Short video realized in occasion of the @diversity’s Final Seminar in Brussels (Belgium). The animated video recounts the story of the @diversity 2-years EU funded project. More information at: www.at-diversity.eu
Tasks included: coming up with the creative concept following the client’s brief, and bringing the idea to life by designing and animating the video.
 
The video has been projected during “The Creative Shift Forum”, an event hosted at Flagey, from 10.30 am to 08.00 pm CET on 29th Spetember 2014. “The Creative Shift Forum” is supported by the European Commission under the Creative Europe programme.
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By LutaValentina

On 19, Giu 2013 | In | By LutaValentina

My DIY house – Reportage for El País

Art director during the shooting of a beautiful and intimate photoreportage of my Spanish home. The pictures have been published on an article written by Ms Ana Martinez Nebot on the Spanish newspaper El País.
 
The article tells about my job as visual designer, my story, friends and lifestyle, but most of all it’s about my passion for social design, interiors and DIY practices, thanks to which I managed to set up a creative house full of unique features.
 
Read the article on El País: “ En casa de Luta Valentina Morciano: Los deshechos son diseños”.
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – The guide to the multiethnic city

Ethnicity is a multimedia guide with the purpose of encouraging the exploration of multiethnic cities all across Europe. Case study: city of Milan. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating print-ready files of promotional material.
 
Ethnicity gives the user a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living in the same territory.
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Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013 Adriana Gil – Photobook 2013

By LutaValentina

On 18, Giu 2013 | In | By LutaValentina

Adriana Gil – Photobook 2013

Art director and photography assistant during an outdoor photo shoot of the actress Adriana Gil. Three hours duration, three wardrobe changes. Professional photo retouching of all the selected pictures for the photo book.
 
Official Facebook page of the actress: Adriana Gil actriz
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