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<!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Emanuele Sangalli Photographer – Brand Identity

Emanuele Sangalli is a freelance photographer specialized in photojournalism and wedding photography. He sought a consistent identity for his professional activity that would communicate the elegance and sobriety of his style and the components of which could be printed and self-assembled at his studio.
 
The basic elements of this visual identity were composed of business cards featuring a brand new logo, and corporate paper products including envelopes, letterheads, dedicated packaging and a brand new website.
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<!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE the guide to the furnished city – Creative concept for a digital experience

HE/DE is a multimedia guide permitting users to build a community of DIY enthusiasts to find and collect furniture discarded on sidewalks which can then be transformed into creative pieces for their homes.
 
In 2013, the project was awarded the “@Diversity – European Idea Competition Award” in the field of Information and Communication Technologies (ICT) for cultural and creative industries by the European Commission’s Directorate General for Education and Culture and won a one-year incubator program for European startups.
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – Creative concept for a digital experience

Ethnicity is a digital guide promoting the exploration of multi-ethnic neighborhoods of cities all across Europe. It gives its users a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living on the same territory.
 
The case study for the first app features the city of Milan. After performing ethnographic research on the territory and its inhabitants, the city has been reimagined as a tower divided into several floors, each of which represents a multi-ethnic neighborhood. Ethnicity’s tower evokes the famous Tower of Babel and turns it on its head – here different cultures come together and come to understand each other once more.
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On 18, Giu 2013 | In | By LutaValentina

infood we trust – Creative concept for a digital platform, service design

This project is based on the idea that there is no better defense against the threat of food adulteration and standardization than to disseminate among customers the benefits of a good meal and genuine cuisine. infood responds to this need with a concept designed for a chain of Italian restaurants committed to the principles of Slow Food.
 
The idea is that infood promotes local cuisines and the traditional production of food with its “kilometer zero” menus, which can be consulted online and onside. Tables are in fact equipped with interactive devices presenting the menu in a dedicated app, also capable of entertaining customers while they wait with nutritional information and trivia related to the dishes.
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<!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:-->

On 18, Giu 2013 | In | By LutaValentina

Sueños para todos – visual identity

As Art Director and Graphic Designer for this project, I created the visual identity for Sueños para Todos (Dreams for All), an independent short film on which I also served as assistant director. The film recounts the stories of Spanish people who lost their homes to forced evictions following the 2008 economic crisis, left with remnants on their dreams to rely on.
 
Inspired by the social impact communicated in the film, I created a minimal yet bold visual identity in tones of black and white, designing a custom logo, poster, and prepared print-ready files for various promotional materials including invitation cards and a DVD cover.
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<!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:-->

On 18, Giu 2013 | In | By LutaValentina

I quaderni della Sindrome di Tourette – Logo design

Being involved in projects benefitting communities has always been a priority in my work and I was naturally delighted to participate in designing the logo for the book series I quaderni della Sindrome di Tourette (The Tourette’s Syndrome Notebooks), a series of scientific books authored by the founder of the Italian NGO “Associazione Sindrome di Tourette – Siamo in Tanti”.
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On 18, Giu 2013 | In | By LutaValentina

nextD – Creative concept for a magazine

On this university project, my team and I developed a prototype for NextD, a magazine dedicated to green design.
 
Green design is a branch of industrial design covering all aspect of design, from small everyday objects to buildings, and the very way we experience our cities. It relies on efficient and preventive development approaches to waste production, thanks to a methodology based on the study of the entire life cycle of products.
 
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Patitas en la Calle – Brand Identity Patitas en la Calle – Brand Identity Patitas en la Calle – Brand Identity Patitas en la Calle – Brand Identity Patitas en la Calle – Brand Identity Patitas en la Calle – Brand Identity

On 17, Giu 2013 | In | By LutaValentina

Patitas en la Calle – Brand Identity

It is always a great joy to collaborate with NGOs on all kinds of charitable initiatives and it was no different when met with the prospect of establishing the brand for “PATITAS EN LA CALLE – fomentamos la adopción” (PAWS ON THE STREET – encouraging adoption). PATITAS aims to invite the adoption of stray pets, revealing their vitality and convivial character through the use of professional photography.
 
For this project, I was responsible for the process of branding, including ideating of its official naming, creating its visual identity, logo, and promotional materials such as letterhead, business cards, posters and packaging.
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