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<!--:en-->Solidary Xmas – Greeting cards<!--:--> 2 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 5 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 1 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging <!--:en-->Solidary Xmas – Greeting cards<!--:--> <!--:en-->Solidary Xmas – Greeting cards<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Solidary Xmas – Greeting cards

Development from concept to design of a highly finished set of illustrated Christmas greeting cards for charity, and preparation of print-ready files. Design of various promotional materials such as stickers, packaging and adverts for Social Media/Internet.
 
The half fold greeting cards measure 21×14,8 cm, and depicts a cat and a dog pretending to be a reindeer in the snow.
The total amount of profits from the sale of these greeting cards has been donated to the Spanish non-profits animal shelter AGUIPROAN, to help volunteers keep housing animals and to improve their quality of life.
A total of 500 greeting cards were printed, and more than half have been sold at the price of 1.50 euro each.
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<!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:--> <!--:en-->The feminine side of men – Book + DVD<!--:-->

On 20, Giu 2013 | In | By LutaValentina

The feminine side of men – Book + DVD

Development from concept to design of “Il femminile nell’uomo – Volume 1” (translated: The feminine side of men – Volume 1), a project created to promote the feminine side of men. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity, designing packaging, covers, layout and binding the booklet, creating print-ready files.
 
Each man, like each woman is made of masculine and feminine, rationality and instinct, strength and spirituality, power and sensitivity, as some kind of yin and yang. But why do men use so little their feminine side? Is it because they are embarrassed by it, or they may have forgotten about it?
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<!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE – The guide to the furnished city

HE/DE is a multimedia guide whose purpose is to encourage Spanish creativity in the challenging times that arose after the deep economic and social crisis that hit the country, challenging its users to create and spread culture out of something already existing: abandoned furniture in the streets. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating packaging, covers, stickers and other promotional material.
 
HE/DE is the winner of the 2013 edition of the @Diversity – European Idea Competition, a competition searching for innovative ideas for the cultural and creative sectors in Europe. @Diversity is an EU funded project, launched by the European Parliament and organised by the Commission’s Directorate General for Education and Culture. @Diversity website: www.at-diversity.eu
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On 19, Giu 2013 | In | By LutaValentina

The @diversity Journey – Animated video

Short video realized in occasion of the @diversity’s Final Seminar in Brussels (Belgium). The animated video recounts the story of the @diversity 2-years EU funded project. More information at: www.at-diversity.eu
Tasks included: coming up with the creative concept following the client’s brief, and bringing the idea to life by designing and animating the video.
 
The video has been projected during “The Creative Shift Forum”, an event hosted at Flagey, from 10.30 am to 08.00 pm CET on 29th Spetember 2014. “The Creative Shift Forum” is supported by the European Commission under the Creative Europe programme.
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – The guide to the multiethnic city

Ethnicity is a multimedia guide with the purpose of encouraging the exploration of multiethnic cities all across Europe. Case study: city of Milan. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating print-ready files of promotional material.
 
Ethnicity gives the user a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living in the same territory.
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On 18, Giu 2013 | In | By LutaValentina

infood – The good side of food

Taste education is the best defense against poor quality, adulteration and standardization of food, therefore, the main purpose of Infood, a concept for an Italian Restaurants chain committed to the principles of Slow Food, is to show clients the importance and benefits of a good meal and genuine cuisine.
 
Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing the prototype of the app. The project also features the creation of interior design solutions for the restaurant, the design of all promotional material and packaging.
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<!--:en-->Dreams for All – Short movie<!--:--> <!--:en-->Dreams for All – Short movie<!--:--> <!--:en-->Dreams for All – Short movie<!--:--> <!--:en-->Dreams for All – Short movie<!--:-->

On 18, Giu 2013 | In | By LutaValentina

Dreams for All – Short movie

Creation of a visual identity for “Sueños para Todos” (translated: “Dreams for All”), an independent short movie whose story deals with the drama and the social tragedy of forced evictions in Spain. Design of “Sueños para Todos” custom logo, poster and several promotional and display materials such as invitation cards and DVD cover, and preparation of print-ready files. I also worked as assistant director during filming.
 
The movie goes deep into the lives of those people who have lost it all due to evictions, who now can only rely on what is left of their dreams.
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<!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:--> <!--:en-->Tourette’s Syndrome – The notebooks<!--:-->

On 18, Giu 2013 | In | By LutaValentina

Tourette’s Syndrome – The notebooks

Logo design for the book series “I quaderni della Sindrome di Tourette” (translated: “The notebooks of Tourette’s Syndrome”), based on the brief and needs of the client: the founder of the Italian Onlus “Associazione Sindrome di Tourette Siamo in Tanti”.
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<!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:--> <!--:en-->nextD – 100% sustainable design<!--:-->

On 18, Giu 2013 | In | By LutaValentina

nextD – 100% sustainable design

Development from concept to design of a prototype of a magazine about green design: NextD. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing covers, layout, binding the magazine, creating print-ready files.
 
NextD is a magazine created to promote creativity and innovation by showing all kinds of projects and ideas coming from environmentally conscious designers, whether they are professionals or amateurs. It covers several areas of green design: architecture, fashion, product design, lifestyle and much more. These are environmentally conscious projects which lead the way towards more sustainable living practices.
 
Green design philosophy works in accordance with principles of economic, social and ecological sustainability.
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<!--:en-->The Tbox – Displaying box for discount stores<!--:--> TOTEM 8 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 9 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 10 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 11 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 12 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 7 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 5 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 4 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 1 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 2 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 6 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 3 - luta valentina morciano - graphic design - diseno grafico - packaging

On 18, Giu 2013 | In | By LutaValentina

The Tbox – Displaying box for discount stores

The Tbox is a cardboard box for bulk products, which can be turn into an exhibition corner inside the retail store. The Tbox is made from a single wall, double face corrugated cardboard sheet, characterized by an “A” fluted sheet (4,2 mm) glued to two flat linerboards.
 
The Tbox’s 1:1 scale mock-up is produced in collaboration with the Italian company Ghelfi Ondulati S.p.A. Corporate website: www.ghelfiondulati.com
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