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<!--:en-->Solidary Xmas – Graphic design<!--:--> 2 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 5 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 1 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging <!--:en-->Solidary Xmas – Graphic design<!--:--> <!--:en-->Solidary Xmas – Graphic design<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Solidary Xmas – Graphic design

This project consists on a set of illustrated Christmas cards and their packaging designed for AGUIPROAN, a Spanish non-profit organization committed to the welfare of abandoned pets.
 
I served the project as Design Strategist and Graphic Designer responsible for the creation of its concept and the production of the illustrated cards and their packaging. The NGO  relies solely on donations, so together with other creative minds, I launched this pro-bono project with the aim of raising awareness among potential donors during the Christmas period.
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<!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:-->

On 20, Giu 2013 | In | By LutaValentina

The feminine side of men – Creative concept for a book

Creation from concept to final product of Il femminile nell’uomo – Volume 1 (The feminine side of man – Volume 1), a university project focusing on the feminine side of man – this included establishing a visual identity, designing packaging, covers, layout, and booklet binding.
 
Revolving around questions of gendered identity and the idea that each man, like each woman, is made of a composite of gendered traits, Il femminile nell’uomo – Volume 1 seeks to reflect the fluidity across this entrenched barrier through openness, dialogue, and communicative visual imagery spanning from antiquity to the Web 2.0 era.
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<!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE the guide to the furnished city – Creative concept for a digital experience

HE/DE is a multimedia guide permitting users to build a community of DIY enthusiasts to find and collect furniture discarded on sidewalks which can then be transformed into creative pieces for their homes.
 
In 2013, the project was awarded the “@Diversity – European Idea Competition Award” in the field of Information and Communication Technologies (ICT) for cultural and creative industries by the European Commission’s Directorate General for Education and Culture and won a one-year incubator program for European startups.
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On 19, Giu 2013 | In | By LutaValentina

The @diversity Journey – Animated video

The 2-minute animated video has been realized for the occasion of the @diversity’s Final Seminar in Brussels and projected during “The Creative Shift Forum”. The event was financed and supported by the European Commission under the Creative Europe programme and hosted at Flagey, an iconic cultural centre in Brussels, on the 29th September 2014.
 
The video recounts the story of @diversity, a 2-year EU funded project to support European cultural and creative industries, through the eyes of Divy, a fictional animated character representing one of the 12 winners of the @diversity award. In the video we see Divy conceiving an idea, applying to the competition, and being awarded with participation to the incubation program through which his idea helps shape the future of cultural industries in Europe.
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – Creative concept for a digital experience

Ethnicity is a digital guide promoting the exploration of multi-ethnic neighborhoods of cities all across Europe. It gives its users a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living on the same territory.
 
The case study for the first app features the city of Milan. After performing ethnographic research on the territory and its inhabitants, the city has been reimagined as a tower divided into several floors, each of which represents a multi-ethnic neighborhood. Ethnicity’s tower evokes the famous Tower of Babel and turns it on its head – here different cultures come together and come to understand each other once more.
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On 18, Giu 2013 | In | By LutaValentina

infood we trust – Creative concept for a digital platform, service design

This project is based on the idea that there is no better defense against the threat of food adulteration and standardization than to disseminate among customers the benefits of a good meal and genuine cuisine. infood responds to this need with a concept designed for a chain of Italian restaurants committed to the principles of Slow Food.
 
The idea is that infood promotes local cuisines and the traditional production of food with its “kilometer zero” menus, which can be consulted online and onside. Tables are in fact equipped with interactive devices presenting the menu in a dedicated app, also capable of entertaining customers while they wait with nutritional information and trivia related to the dishes.
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<!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:-->

On 18, Giu 2013 | In | By LutaValentina

Sueños para todos – visual identity

As Art Director and Graphic Designer for this project, I created the visual identity for Sueños para Todos (Dreams for All), an independent short film on which I also served as assistant director. The film recounts the stories of Spanish people who lost their homes to forced evictions following the 2008 economic crisis, left with remnants on their dreams to rely on.
 
Inspired by the social impact communicated in the film, I created a minimal yet bold visual identity in tones of black and white, designing a custom logo, poster, and prepared print-ready files for various promotional materials including invitation cards and a DVD cover.
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<!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:--> <!--:en-->I quaderni della Sindrome di Tourette – Logo design<!--:-->

On 18, Giu 2013 | In | By LutaValentina

I quaderni della Sindrome di Tourette – Logo design

Being involved in projects benefitting communities has always been a priority in my work and I was naturally delighted to participate in designing the logo for the book series I quaderni della Sindrome di Tourette (The Tourette’s Syndrome Notebooks), a series of scientific books authored by the founder of the Italian NGO “Associazione Sindrome di Tourette – Siamo in Tanti”.
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On 18, Giu 2013 | In | By LutaValentina

nextD – Creative concept for a magazine

On this university project, my team and I developed a prototype for NextD, a magazine dedicated to green design.
 
Green design is a branch of industrial design covering all aspect of design, from small everyday objects to buildings, and the very way we experience our cities. It relies on efficient and preventive development approaches to waste production, thanks to a methodology based on the study of the entire life cycle of products.
 
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On 18, Giu 2013 | In | By LutaValentina

The Tbox – Product-service system

The Tbox is a University project resulting from several months of research performed in the place of use of the product, a discount store, to uncover hidden needs and opportunities for innovation in the field of packaging to exhibit the product.
 
The Tbox is a cardboard box with a double functionality. It can be used to deliver products to the store and, once there, it can be converted into a fully functional and visually appealing display stand. The design idea responds to the discount supermarkets’ specific need of performing cost-cutting exercises in transport, storage and presentation of good, which often results in having a packaging that doesn’t look appealing.
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