This Moleskine’s pages are the background for a tale created by two young creative minds. Through the suggestion of illustrations, photographs, short texts and evocative words, this Moleskine makes an excursus on ethical and artistic issues of our time.
The information is elaborated in order to be clear and friendly. The combination of images and words impact in an informal and direct way.
It is always a great joy to collaborate with NGOs on all kinds of charitable initiatives and it was no different when met with the prospect of establishing the brand for “PATITAS EN LA CALLE – fomentamos la adopción” (PAWS ON THE STREET – encouraging adoption). PATITAS aims to invite the adoption of stray pets, revealing their vitality and convivial character through the use of professional photography.
For this project, I was responsible for the process of branding, including ideating of its official naming, creating its visual identity, logo, and promotional materials such as letterhead, business cards, posters and packaging.
On 17, Giu 2013 | In Graphics | By LutaValentina
Information graphic or “infographic” is a journalistic term that indicates graphic visual representations of information, data or knowledge intended to visually represent complex information quickly and clearly.
In this section of the website I put together a series of infographics I designed during the years, as a student and for clients.
On 16, Giu 2013 | In Graphics | By LutaValentina
Milan is a big Italian city, in which different ethnic groups, cultures and races coexist together with the “Milanesi”. This situation often results in the picturesque customization of some neighborhoods and areas of the city.
These illustrations are made by a mix of digital drawings and photographs, mixing imagination and reality on the grounds of a common understanding between the city and its residents.