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<!--:en-->Solidary Xmas – Graphic design<!--:--> 2 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 5 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging 1 navidad aguiproan - luta valentina morciano - graphic design - diseno grafico - illustration - ilustracion - packaging <!--:en-->Solidary Xmas – Graphic design<!--:--> <!--:en-->Solidary Xmas – Graphic design<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Solidary Xmas – Graphic design

This project consists on a set of illustrated Christmas cards and their packaging designed for AGUIPROAN, a Spanish non-profit organization committed to the welfare of abandoned pets.
 
I served the project as Design Strategist and Graphic Designer responsible for the creation of its concept and the production of the illustrated cards and their packaging. The NGO  relies solely on donations, so together with other creative minds, I launched this pro-bono project with the aim of raising awareness among potential donors during the Christmas period.
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<!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:--> <!--:en-->Emanuele Sangalli Photographer – Brand Identity<!--:-->

On 20, Giu 2013 | In | By LutaValentina

Emanuele Sangalli Photographer – Brand Identity

Emanuele Sangalli is a freelance photographer specialized in photojournalism and wedding photography. He sought a consistent identity for his professional activity that would communicate the elegance and sobriety of his style and the components of which could be printed and self-assembled at his studio.
 
The basic elements of this visual identity were composed of business cards featuring a brand new logo, and corporate paper products including envelopes, letterheads, dedicated packaging and a brand new website.
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<!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:--> <!--:en-->The feminine side of men – Creative concept for a book<!--:-->

On 20, Giu 2013 | In | By LutaValentina

The feminine side of men – Creative concept for a book

Creation from concept to final product of Il femminile nell’uomo – Volume 1 (The feminine side of man – Volume 1), a university project focusing on the feminine side of man – this included establishing a visual identity, designing packaging, covers, layout, and booklet binding.
 
Revolving around questions of gendered identity and the idea that each man, like each woman, is made of a composite of gendered traits, Il femminile nell’uomo – Volume 1 seeks to reflect the fluidity across this entrenched barrier through openness, dialogue, and communicative visual imagery spanning from antiquity to the Web 2.0 era.
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<!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:--> InFood packaging 08 - luta valentina morciano - graphic design - diseno grafico <!--:en-->infood we trust – Creative concept for a digital platform, service design<!--:-->

On 18, Giu 2013 | In | By LutaValentina

infood we trust – Creative concept for a digital platform, service design

This project is based on the idea that there is no better defense against the threat of food adulteration and standardization than to disseminate among customers the benefits of a good meal and genuine cuisine. infood responds to this need with a concept designed for a chain of Italian restaurants committed to the principles of Slow Food.
 
The idea is that infood promotes local cuisines and the traditional production of food with its “kilometer zero” menus, which can be consulted online and onside. Tables are in fact equipped with interactive devices presenting the menu in a dedicated app, also capable of entertaining customers while they wait with nutritional information and trivia related to the dishes.
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<!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:--> <!--:en-->Sueños para todos – visual identity<!--:-->

On 18, Giu 2013 | In | By LutaValentina

Sueños para todos – visual identity

As Art Director and Graphic Designer for this project, I created the visual identity for Sueños para Todos (Dreams for All), an independent short film on which I also served as assistant director. The film recounts the stories of Spanish people who lost their homes to forced evictions following the 2008 economic crisis, left with remnants on their dreams to rely on.
 
Inspired by the social impact communicated in the film, I created a minimal yet bold visual identity in tones of black and white, designing a custom logo, poster, and prepared print-ready files for various promotional materials including invitation cards and a DVD cover.
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<!--:en-->The Tbox – Product-service system<!--:--> TOTEM 8 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 9 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 10 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 11 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 12 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 7 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 5 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 4 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 1 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 2 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 6 - luta valentina morciano - graphic design - diseno grafico - packaging TOTEM 3 - luta valentina morciano - graphic design - diseno grafico - packaging

On 18, Giu 2013 | In | By LutaValentina

The Tbox – Product-service system

The Tbox is a University project resulting from several months of research performed in the place of use of the product, a discount store, to uncover hidden needs and opportunities for innovation in the field of packaging to exhibit the product.
 
The Tbox is a cardboard box with a double functionality. It can be used to deliver products to the store and, once there, it can be converted into a fully functional and visually appealing display stand. The design idea responds to the discount supermarkets’ specific need of performing cost-cutting exercises in transport, storage and presentation of good, which often results in having a packaging that doesn’t look appealing.
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