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<!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> <!--:en-->HE/DE – The guide to the furnished city<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE – The guide to the furnished city

HE/DE is a multimedia guide whose purpose is to encourage Spanish creativity in the challenging times that arose after the deep economic and social crisis that hit the country, challenging its users to create and spread culture out of something already existing: abandoned furniture in the streets. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating packaging, covers, stickers and other promotional material.
 
HE/DE is the winner of the 2013 edition of the @Diversity – European Idea Competition, a competition searching for innovative ideas for the cultural and creative sectors in Europe. @Diversity is an EU funded project, launched by the European Parliament and organised by the Commission’s Directorate General for Education and Culture. @Diversity website: www.at-diversity.eu
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – The guide to the multiethnic city

Ethnicity is a multimedia guide with the purpose of encouraging the exploration of multiethnic cities all across Europe. Case study: city of Milan. Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing a prototype of the app and website, creating print-ready files of promotional material.
 
Ethnicity gives the user a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living in the same territory.
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On 18, Giu 2013 | In | By LutaValentina

infood – The good side of food

Taste education is the best defense against poor quality, adulteration and standardization of food, therefore, the main purpose of Infood, a concept for an Italian Restaurants chain committed to the principles of Slow Food, is to show clients the importance and benefits of a good meal and genuine cuisine.
 
Tasks included: coming up with the creative concept and bringing the idea to life by branding, naming, creating a visual identity and a logo, designing the prototype of the app. The project also features the creation of interior design solutions for the restaurant, the design of all promotional material and packaging.
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