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<!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 1 - luta valentina morciano - graphic design - diseno grafico <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> <!--:en-->HE/DE the guide to the furnished city – Creative concept for a digital experience<!--:--> HEDE fotografia 5 - luta valentina morciano - graphic design - diseno grafico

On 20, Giu 2013 | In | By LutaValentina

HE/DE the guide to the furnished city – Creative concept for a digital experience

HE/DE is a multimedia guide permitting users to build a community of DIY enthusiasts to find and collect furniture discarded on sidewalks which can then be transformed into creative pieces for their homes.
 
In 2013, the project was awarded the “@Diversity – European Idea Competition Award” in the field of Information and Communication Technologies (ICT) for cultural and creative industries by the European Commission’s Directorate General for Education and Culture and won a one-year incubator program for European startups.
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On 18, Giu 2013 | In | By LutaValentina

ethnicity – Creative concept for a digital experience

Ethnicity is a digital guide promoting the exploration of multi-ethnic neighborhoods of cities all across Europe. It gives its users a chance to see the city under a new light and to take a look at the peculiar changes produced by different cultures living on the same territory.
 
The case study for the first app features the city of Milan. After performing ethnographic research on the territory and its inhabitants, the city has been reimagined as a tower divided into several floors, each of which represents a multi-ethnic neighborhood. Ethnicity’s tower evokes the famous Tower of Babel and turns it on its head – here different cultures come together and come to understand each other once more.
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On 18, Giu 2013 | In | By LutaValentina

infood we trust – Creative concept for a digital platform, service design

This project is based on the idea that there is no better defense against the threat of food adulteration and standardization than to disseminate among customers the benefits of a good meal and genuine cuisine. infood responds to this need with a concept designed for a chain of Italian restaurants committed to the principles of Slow Food.
 
The idea is that infood promotes local cuisines and the traditional production of food with its “kilometer zero” menus, which can be consulted online and onside. Tables are in fact equipped with interactive devices presenting the menu in a dedicated app, also capable of entertaining customers while they wait with nutritional information and trivia related to the dishes.
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